Using platforms like Google Ads, we target our ideal audience based on keyword phrases that are entered into search engines.

SMM comes into play when users show interest on social media — through likes, follows, interests and other interactions. 

Callers can be the most motivated leads.  For some law firms, call tracking may be an option to consider as it helps us understand the target client's  journey and evaluate how each campaign is performing.

SEO builds the law firm's online ranking for the keywords that are most relevant to the business. Mastering the SEO enables law firms to show up prominently on search result pages.

Fresh content helps the Googles of the world understand that your law firm's site is constantly evolving – thereby making the case for better organic ranking by showing that you're an authority on a specific field or topic.

Re-targeting platforms allow us to identify and approach users that have already visited the law firm's website, for example by providing paid advertisements that drive meaningful traffic to the website

We like to bring our law firm clients onto a Customer Relationship Management (CRM) platform to help us and them turn their promising leads into new clientele. 

A prospect's interest can be piqued by sending useful information, calls-to-action, deals and case studies.  We use powerful platforms to send out distributions that allow us to learn about the recipient's interests, so that we can be more relevant in future. 

We use a combination of tools that aggregate reports from different paid and organic sources to provide fact-based assessments on how our campaigns are doing week-by-week and month-by-month. We track everything from impressions to clicks to conversions to true ROI ... so we can constantly improve.